If you were thinking that paying almost one thousand dollars for a gadget is a little bit too much, well, think again. Apple’s CEO Tim Cook seems to believe that Apple is doing you a favor charging just $1,000 for their latest iPhone X. After being inquired by a reporter whether the iPhone X is a little bit too expensive for the average “deplorable”, Tim Cook retorted:
“As it turns out, most people are now paying for phones over long periods of times. And so, very few people will pay the price tag of the phone initially. Also, most people actually trade in their current phone, and so that reduces the prices further, and some carriers even throw in, you know, subsidies and discounts. And so, when we look at it, the iPhone in particular has become so essential in our daily lives, people want it to do more and more, so we’ve built more and more technology in to be able to do it.”
Tim Cook enlightened the consumers about his company’s latest trick as he was giving an interview for ABC’s Good Morning America . The value-price of the $1,000 iPhone X is totally kosher in Tim Cook’s view considering all the technology that you’re getting. The iPhone X will become available on pre-order one month from now, on October 27th and shipments will start on November 3rd. Its base price of $999 is heftier than the iPhone 8/8 Plus which retail for $699 and $799 respectively.
When asked about the juicy price tag of the iPhone X by a Twitter user, Tim Cook hilariously responded that:
“Yeah. Apple has never been about selling the most of anything. That is not our objective. Our objectives are not big revenues. Our objective is to make the best product that enriches people’s lives. We want to help people.”
Speaking form a tech-aficionado’s point of view, Cook’s claim that the price of the iPhone X is “totally reasonable when accounting “for the technology that you’re getting” is not an argument. This cutting-edge technology was already available in the Samsung S6, released several years ago.