Amazon is preparing to launch a new on-demand video streaming service to lure anime lovers.
The new service, Anime Strike, includes more than 1,000 anime titles targeted toward adults. It will cost $4.99 a month.
The service will stream some shows the same day they air in Japan. Scum Wish and Blue Exorcist: Kyoto Saga series will be a part of the company’s same-day offering.
The anime streaming service is part of Amazon Channels, a selection of standalone streaming services that the retailing giant introduced in December 2015. Through Amazon Channels, customers can purchase subscriptions to HBO, Starz, Showtime and specialty networks like Seeso.
Talking to The Hollywood Reporter, Amazon’s Vice President of Digital Video Michael Paull said that the online retailer is launching Anime Strike after a strong demand from its subscribers.
“With anime in particular, there’s a strong, passionate audience that is underserved by traditional pay TV,” Paull was quoted as saying by Variety.com.
Amazon is not the first firm to launch an anime specific streaming service. The biggest name in anime subscription streaming service market is Crunchyroll, which has more than 750,000 subscribers. The company has more than 15,000 episodes of Japanese series targeted toward both children and adult anime fans.
Amazon will launch Anime Strike later this year. However, the e-commerce giant has yet to announce a specific date.