Yup, as the title suggests, Boy George is indeed the brand new face of Dior Homme… and we think this might just be one of the smartest and greatest castings ever!
“I really tried to translate what I think Dior Homme is right now,” said creative director Kris Van Assche.
“It’s about music, it’s about cinema, it’s about fashion…It’s about a certain memory I have of the Eighties that remains very much relevant for 2017.
“Boy George, when I was a kid, was one of the first to have this message about difference being okay; he was such a major influence on my generation.
“That idea of freedom and being a rebel – which he still is – is really something that has stayed with me.”
And that’s definitely something we resonate not only with Dior Homme, but the Christian Dior brand as a whole.
Boy George’s ad campaign for Dior Homme’s spring/summer 2017 season was photographed by Willy Vanderperre on the glorious streets of Paris and in the studio.
Tell us you love everything about this campaign as much as we do…