First Look: Selena Gomez’s debut Coach ad campaign is here!

We told you at the end of last year that Selena Gomez had signed a $10 Million contract with Coach – and that her role would not only involve modelling some of the brand’s latest designs, but also to work on her own collection too.

We’ve understandably been excited about this collaboration for months, and are very happy to reveal that Selena Gomez’s first ad campaign for Coach is finally here.

Selena can be seen reclining in the back seat of a vintage car, rocking a Coach prairie dress and embracing the brand’s lust-worthy Swagger bag.

Doesn’t she look incredible?

The ad campaign was shot by Steven Meisel, with make-up by Pat McGrath, hair by Guido Palau and impeccable styling by Karl Templer. It’s safe to say that Coach didn’t do things by halves as far as this ad was concerned!

“Selena is a rebel and a romantic, a dreamer and a doer who boldly charts her own course,” said creative director Stuart Vevers.

And it looks like Selena is happy with her debut ad campaign too.

“I couldn’t be more proud to be the face of Coach,” she said.

“I’ve also loved working with Stuart, I admire his vision and his designs.”

We think the actress turned singer turned director turned brand ambassador has every right to be pleased with the results, don’t you?