Following the devastating shooting at the Stoneman Douglas High School in Parkland, Florida, some of the student survivors have organised a ‘March For Our Lives’ protest in a bid for better gun control in the country.
The march will be happening in Washington DC on March 24, in order to protest the current gun laws.
Interestingly, Italian fashion House Gucci has become the first brand to publically donate to the cause, and will even be sending some of its team to march in the protest.
“We stand with March For Our Lives and the fearless students across the country who demand that their lives and safety become a priority.”
“We stand with March For Our Lives and the fearless students across the country who demand that their lives and safety become a priority,” Gucci said in a statement.
“We have all been directly or indirectly impacted by these senseless tragedies, and Gucci is proud to join this movement with a donation of $500,000.”
And it didn’t end there. Creative director Alessandro Michele also added that he was “moved by the courage” of the Parkland shooting survivors…
“I am truly moved by the courage of these students,” he said.
“My love is with them and it will be next to them on March 24. I am standing with March for Our Lives and the strong young women and men across the United States who are fighting for their generation and those to come.”
We understand why the cause is so close to the brand’s heart. A Gucci employee was among the 49 victims killed in the Orlando, Florida shooting back in June 2016, while another employee was also injured from the shooting.
We wonder who else will come forward to publically get behind this cause…