In the least shocking news of the day/week/maybe even month, Kim Kardashian’s KKW Beauty crème contour kit which was only released yesterday has already sold out.
The kit launched yesterday at 9am, and at 11:38 – less than three hours later – every single kit had sold out. The Light and Medium coloured kits sold out in just 30 minutes!
Kim excitedly live Tweeted the whole thing:
“The Medium and Light kits sold out in less than 30 minutes”
“Wow now the LIGHT has sold out!!!”
“OMG DEEP DARK has sold out!!!!”
“And DARK has sold out too! Wow you guys! This is so exciting!!!”
Predictably, not all of these purchases have been from genuine make-up lovers.
Many people have used this as an opportunity to make a quick Buck, and have already put them up on eBay for double, triple and even quadruple the price.
The kits retail for $48, but the most expensive ones are going for $195.99 on eBay right now.
Did you manage to get yours in time?