The Weeknd will no longer work with H&M following its “racist” advert

The Weeknd has reportedly cut all ties with high street retailer H&M, following an advert which was deemed “racist” by social media users.

The offending advert features an image of a black child modelling a hoodie that says “coolest monkey in the jungle” on the front.

The Weeknd, real name Abel Tesfaye, said he was “deeply offended” by the image, which he shared on his own Twitter page. He has previously modelled for the Swedish retailer in the past, but pledged that he wouldn’t be doing so again following the backlash…

“Woke up this morning shocked and embarrassed by this photo,” he wrote.

“I’m deeply offended and will not be working with @hm anymore.”

H&M has reportedly removed the image, and made the following statement to Sky News:

“This image has now been removed from all H&M channels and we apologise to anyone this may have offended.”

The retailer has also issued a full apology via Twitter.

“We understand that many people are upset about the image of the children’s hoodie,” the statement began.

“We, who work at H&M, can only agree. We are deeply sorry that the picture was taken, and we also regret the actual print. Therefore, we have not only removed the image from our channels, but also the garment from our product offering.

“It is obvious that our routines have not been followed properly. This is without any doubt. We will thoroughly investigate why this happened to prevent this type of mistake from happening again.”