You really can’t make this up!
Victoria Beckham is taking legal action against a pizza company who is using her name and image in an offensive and dangerous way.
Sidhu Golden Fish and Chips in Battle Hill claims its pizza crust is “thinner than Victoria Beckham”. To make matters even worse, the delivery van features a caricature the Spice Girl turned award-winning fashion designer wearing a sash that reads “Anorexic Fashion Icon”.
How did this company think it could get away with this?!
“It is highly inappropriate to trivialise such a disorder, and defamatory to be so thoughtless with a person’s reputation in this way, sadly this is now a legal matter,” said a spokesperson for Victoria Beckham in a statement.
Sidhu Golden Fish and Chips manager Soni Sidhu has spoken out to try and defend the slogan…
“As the manager and on the behalf of all our staff and owners I would like to state we recognise how serious eating disorders are and would never make light the seriousness of people with eating disorders,” Soni Sidhu told ITV.
“We would like our customers and all people in general to take our advertising in context.
“We are not a fly by night business trying to make a quick buck. Anorexia and any mental illness are very serious.”
So, we guess this means that any reference to Victoria Beckham and anorexia will be immediately removed. We would hope, anyway.
Marg Oaten MBE, of the Seed anorexia charity, has also spoken out about the offensive caricature and slogan…
“To trivialise anorexia in a pizza advert is appalling,” she said.
“This is a step in the wrong direction. The people responsible for this should hang their heads in shame.
“The advert puts people at genuine risk. Those who suffer from eating disorders are constantly battling with their feelings and thoughts. They will see the advert and start comparing themselves to the size of Victoria Beckham.
“These people need to be brought to account. There should be legislation banning this kind of thing.”
We’ll let you know how this legal battle unfolds.