After Starbucks announced recently the company’s plan to hire thousands of Muslim refugees (worldwide) in the aftermath of Donald Trump’s so called “Muslim ban”, the “deplorables” started a boycott movement and the end result was predictable.
On Thursday, Starbucks seemed to buckle with regard to the over-politicization of the company and announced that it started hiring US military service veterans(vets).
According to the statement released on Thursday in response to the public backlash against its pro-Muslim refugee policy, the company announced that, let me quote:
“Starbucks has hired 8,800 veterans and military spouses toward a five year goal to reach 10,000 by 2018,”
On Sunday, Starbuck’s CEO Howard Schulz announced that his multinational coffee chain will hire 10,000 Muslim refugees over the next 5 years, only a day after President Donald Trump issued an executive order which paused for a 4 months period the influx or refugees in the United States together with restricting travelers from 7 terrorist linked predominantly Muslim countries in the Middle East.
Backlash erupted against Starbucks on social media after Howard Schulz stated on Sunday that:
“We will neither stand by, nor stand silent, as the uncertainty around the new administration’s actions grows with each passing day,”
The hashtag #BoycottStarbucks started trending on Facebook and Twitter and many users posted pictures of themselves deleting the Starbucks application from their smartphones.
Starbucks’s stock lost 3 points in just 2 days after the uninspired announcement from its progressive CEO. Voting with your dollars seems to work like clockwork when it comes to slapping companies involving in politics, doesn’t it?
This is not the first time when the multinational coffee chain is politicizing an issue for increasing its sales (and failing miserably at it). Two years ago, Starbucks joined a racial-related crusade called “Race Together”, where its employees were instructed to write the respective phrase on every coffee cup before handing it to the customer.
Due to intense backlash, the “Race Together” campaign was dropped after 2 weeks. Later in 2015, the same year, Starbucks removed all Christmas inspired images form their coffee cups, complying to the progressive politically correct dogma of Barack Obama’s era, thus prompting Donald Trump to call for a boycott against the company during his election rally.
“Starbucks is taking ‘Merry Christmas’ off [their cups], no more Merry Christmas.If I become President, we’ll all be saying Merry Christmas again!
Trump told the crowd. And the rest is history.