Uber has pledged to contribute up to $3 million to help its drivers who have been affected by the recent travel bans imposed by the new administration.
In a statement posted on Facebook, the CEO of the company, Travis Kalanick, said that the company believes in standing up for what is right and that it would not hesitate to help drivers who have been affected by the new immigration bans imposed by Trump.
‘We need your help so that we can offer assistance to drivers who have been affected by the unjust travel bans imposed by the president,’ the post further read.
In addition to the monetary contribution, the company said that it was going to offer legal assistance to its drivers who are stuck as a result of the new travel ban getting into force.
‘We are going to dispatch our legal and immigration experts to help all the drivers who have been affected by the bans,’ the company further said.
This recent move by Uber comes at a time when the company in general and its CEO, in particular, have come under sharp criticism following the supposed role that they played in facilitating the current fiasco.
Kalanick sits on a special advisory council composed of leading business leaders from the tech and other sectors of the economy. When the new bans came into force, Kalanick failed to criticise them, sparking a round of protests on social media.
A campaign dubbed, #deleteuber emerged in which social media users started posting images showing that they were deleting their Uber apps and accounts from their smartphones.
Observers immediately pointed out that Uber was ceding ground to its major competitor, Lyft, by failing to strongly criticise the new travel policies of the new administration.
According to Brishen Rodgers, an expert on ride-hailing apps at Temple University, the inactivity of Uber created the current situation in which the company now has to regain the trust of its stakeholders while playing catching up with Lyft, its main competitor.
Lyft was quick to issue a statement, strongly condemning the new policies and offering a $1 million to the American Civil Liberties Union.
It remains to be seen how Uber will manage to deal with the situation, given that many people are viewing the recent announcements and moves by its CEO as a case of too little too late.